What Does it Mean to Be a PinkGeek?
FREEDOM THROUGH SYSTEMS.
NOT HUSTLE
The flexibility to be present with our families, care for our health, and give more time to God —
and the systems to build real, sustainable income online.
I’m Tessa — a mom of five who’s been building in direct sales and using social media for nearly two decades. School of Pink exists to teach Mary Kay consultants how to grow with smart systems, not constant posting or hustle.
School of Pink™ is a curated library of courses designed to help Mary Kay consultants build automated, sustainable online sales systems — without living on social media.
TURN IDEAS INTO DAILY LEADS
Create high-converting lead magnets in minutes — not weeks. Learn what actually works, where to use it, and grab plug-and-play templates + ChatGPT prompts so you can build once and collect leads on autopilot.
Create high-converting lead magnets in minutes — not weeks. Learn what actually works, where to use it, and grab plug-and-play templates + ChatGPT prompts so you can build once and collect leads on autopilot.
24/7 DIGITAL SALES THROUGH SOCIAL
24/7 DIGITAL SALES THROUGH SOCIAL
The simple ecommerce strategy Mary Kay consultants are using to sell without chasing, DM-ing, or being glued to social media. Learn how to position products, guide buyers, and create a digital shopping experience that works while you live your life.
MAKE YOUR AUDIENCE SAY "IS SHE IN MY HEAD?"
The step-by step social psychology system behind content that stops the scroll, builds obsession, and attracts ready buyers. This isn’t about trends, virality, or being an influencer — it’s about understanding your audience so deeply that your content feels magnetic, intentional, and impossible to ignore.
Create magnetic content your audience craves — not random posts that disappear. Learn the social psychology behind what stops the scroll, plus step-by-step guidance for writing high-converting social posts that attract ready buyers without chasing trends or trying to be an influencer.
A GROUP THAT ACTUALLY GROWS YOUR BUSINESS
A GROUP THAT ACTUALLY GROWS YOUR BUSINESS
Stop running a “support group” and start building a sales asset. Learn how to structure, position, and lead a Facebook group that builds trust, creates momentum, and naturally moves members into your offers — without pressure or awkward pitches.
Happy PinkGeeks
Faith M
School of Pink™ Student
I went from crickets to getting hands raised on day two of redoing my reels and stories after kinda spamming my group for a while with MK.
Cindy J
School of Pink™ Student
I'm so excited to embrace the social media side of my business that has been so overwhelming until NOW!!! Thank you for making this make sense.
Krista L
School of Pink™ Student
Before, I wouldn't have even know where to start. You guys broke it down so bite sized and so perfectly. I built my digital lead system in 5 days, and if I can do it as a mom with small children, anyone can do it.
A GROUP THAT ACTUALLY GROWS YOUR BUSINESS
YOUR HEAD PINKGEEK, TESSA
Creative Mom of 5 turned marketing + systems go-to for top Mary Kay consultants and directors
Tessa Aranda has spent over 15 years in direct sales and social media marketing, translating high-level marketing and sales strategy into practical, system-driven education specifically for Mary Kay leaders.
She’s built a community of over 8,000 consultants and directors who use and love her stand-out digital marketing systems — without spending all day staring at their phones.
She’s the messaging and systems strategist behind some of the most successful digital-first Pink businesses online.
Now, she’s on a mission to help consultants and directors scale lead generation and sales with automated systems that work while they sleep — delivering the freedom, clarity, and impact they came for.
Frequently Asked Questions
Is this a one-time or recurring payment?
Every COURSE in the School of Pink™ is just a one-time payment, with no recurring fees or subscriptions. (We have a completely seperate offer, the PinkGeeks Green Room subscription which is a separate exclusive VIP group with weekly support and trainings)
Who makes these courses? Are you affiliated with Mary Kay® Corporate?
Short answer: No — and that’s intentional.
School of Pink™ and PinkGeeks™ are not affiliated with Mary Kay® Corporate. These courses are created by Tessa Aranda — a mom of five and 15+ year veteran of direct sales and social media marketing — alongside a growing community of Mary Kay consultants and directors who are committed to building modern, digital businesses.
We’re called PinkGeeks™ because we love systems, strategy, and smart marketing — and we believe Mary Kay consultants deserve tools that actually work online.
If you identify with that mindset, you’re in the right place.
(Read our company manifesto to learn more.)
When does the course start?
Every course in School of Pink™ is on-demand. That means you get full course access as soon as you purchase and can choose to binge the course as quickly as you want, or take your time making your way through the course.
Do I have to be a Pink beauty consultant to get something out of the courses?
Definitely not. While we work closely with over 8,000 MK consultants and directors and have personally build systems and marketing operations, we have worked with top leaders from over 2 dozen other companies and all of the material in our School of Pink™ courses is applicable to any business needing to learn digital marketing and sales growth strategies.
How do I access my course after purchase?
You will receive an email from our team with your login information, you can login at community.pinkdesk.co or click the "LOGIN" button on the top of the page here at schoolofpink.com
